Twirl-Worthy Tresses Straight from the Shower! What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend a lot of time heat styling? That’s what It’s a 10 Miracle Coily Hydrating Shampoo makes possible with each and every wash.

Our deeply moisturizing formula reaches deep into delicate strands to strengthen and seal, so hair looks polished and perfect. Well-defined curls, fewer frizzies, less breakage, better defense against humidity, and extra softness are yours with every use. Even better, our Hydrating Shampoo’s rich lather removes buildup to leave hair bouncy without drying it out, and its no-added-sulfate formula is 100% color-safe. Used regularly, hair actually becomes more manageable and lustrous on its own and responds better to any styling choice you make.