Swap your standard lather for something even better — and brighter! ion® Gloss Shampoo cleanses, shines, smooths & softens hair simultaneously, taking your wash routine to greater, glossier heights.

Use it before ion® Gloss Conditioner to prime your strands for the rest of the shine-enhancing process. Just massage into your scalp and hair, rinse thoroughly and get ready for next steps!

When used as part of the ion® Gloss hair care system, this shampoo helps boost shine up to 99%.

ion® is committed to bringing more life to your look with professional solutions that provide salon-quality care & help you create the hair you want to have.