colorcharm by Wella
Permanent Liquid Hair Color
OZ | Item WELLA14
colorcharm by Wella
Permanent Liquid Hair Color
This item earns at least
100 points!
Sally Beauty Rewards
You can earn 100 points on this item!
Elite members can earn 125 points on this item!
Salon Care
Hair Color Mixing Bowl in Black
Salon Care
Long Tail Bleach and Tint Brush
Salon Care
Styling Cape With Arms
What is it?
Wella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.
Wella Help Line:
1-866-722-4146
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.
What makes it special?
- Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant
- Intense color and up to 43% more shine
- Easy to use with bottle application
- Vibrant, long-lasting results
- True-to-tone color
- Permanent liquid
Mix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.
Tips for achieving optimum coverage on gray hair:
1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.
2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.
3. Apply generously, starting at the area with highest percentage of gray or most resistant.
4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.
