ion
Permanent Liquid Hair Color
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What is it?
The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge in the cortex, ensuring 100% flawless gray coverage.
Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.
These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
What makes it special?
- Vibrant fade-resistant color and intense conditioning
- State-of-the-art European formula
- PPD-free
The correct choice of color and developer is essential for best results. The choice must be made bearing in mind the natural hair color, the desired degree of lightening and the percentage of gray hair. Remember tint won't lift tint. If the hair has previously been colored with permanent hair color then application of color corrector should first be done.
Patch Test:
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Always perform a strand and patch test.
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It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application.
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For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first.
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Apply a stain barrier cream around the hairline prior to application when using dark shades.
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Choose a lighter shade than desired if you are unsure of which shade to use, or if you have very few gray hairs.
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Use an old towel to protect your clothing.
