Color Brilliance by ion
Bright White Creme Lightener 15.9 Oz
This item earns at least
270 points!
Sally Beauty Rewards
You can earn 270 points on this item!
Elite members can earn 338 points on this item!
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What is it?
Never reach for "bleach" again with ion Bright White Creme Lightener. This innovative lightening formula is made with active ingredients like hydrolyzed keratin, chamomile flower extract and sunflower seed oil that condition, soften and strengthen the hair during processing. The rich and creamy base makes for easy application for even lightening of all hair types up to 8 levels, on or off the scalp.
From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types. No matter what your hair needs, ion has the perfect solution for you.
What makes it special?
- Lightens up to 8 levels when mixed with developer
- Conditions, softens and strengthens hair during processing
- Infused with hydrolyzed keratin, chamomile flower extract and sunflower seed oil
- Made for all hair types
MINERAL OIL, POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, SODIUM SILICATE, SODIUM METASILICATE, PETROLATUM, SODIUM PERSULFATE, ETHYLHEXYL STEARATE, SODIUM STEARATE, KAOLIN, MAGNESIUM OXIDE, SODIUM LAURYL SULFATE, SILICA, TITANIUM DIOXIDE, HYDROXYETHYLCELLULOSE, CARBOMER, HYDROGENATED CASTOR OIL, BEESWAX, TETRASODIUM EDTA, BUTYLENE/ETHYLENE/STYRENE COPOLYMER, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOL, PEG-40 HYDROGENATED CASTOR OIL, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, XANTHAN GUM, HYDROLYZED KERATIN, BISABOLOL, CETEARETH-30, HYDROLYZED KERATIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER
For on Scalp application- Mix 1:1 or 1:2 with 20 volume Ion Sensitive scalp creme developer
For off scalp application- Mix 1:1 or 1:2 with 30 or 40 volume Ion Sensitive Scalp Creme Developer
Can be used for balayage, foil, or all over application.
We're sorry, this product cannot ship to the following locations: QC, AK, HI
