Our (free) expert advice, your best hair color.

Whether you're coloring for the first time or looking to refine your technique, our trusted Licensed Colorists will provide personalized product recommendations & easy-to-follow instructions.

Connect with a Licensed Colorist your way — for free.

Video chat

Show your hair in real time for the most accurate guidance.

Text chat

Send hair pics & get advice with this convenient option.

Available today: 8 am - 10 pm CT

Sorry for the inconvenience, but all our experts are currently helping others.

Available today: 8 am - 10 pm CT

Come back at 8 am CT

Here's how it works:

Connect with a Licensed Colorist.

An expert will offer personalized advice during a one-on-one consultation.

Show us your hair.

If not connecting over video, have a filter-free close-up photo of your hair ready to share.

Color with confidence.

Post-consult, you'll know the best products & techniques to achieve your best shade.

Your free one-on-one consultation with a Licensed Colorist includes:

Friendly, personalized advice based on your hair's health, texture & color history.

Expert instruction on everything from gray root touch-ups to all-over color, lightening to going bright.

A list of the best products for your best hair color.

A commitment-free experience, with no purchase required.

What customers are saying.

Real results.

Expert advice is just a chat away.

Our Licensed Colorists have over 500 years of combined salon experience, and they're here to help you meet your hair goals.

Available today: 8 am - 10 pm CT

Sorry for the inconvenience, but all our experts are currently helping others.

Available today: 8 am - 10 pm CT

Come back at 8 am CT

FAQ

Color Your Hair With Confidence

Are you looking for the best products and tips to help you dye your hair at home? Look no further. We have the widest selection of affordable, opens in new tab salon-quality hair color — from natural shades to brights, temporary to permanent — to help you discover a fresh new hue that is perfect for you.

Beyond hair color, we also have salon-level opens in new tab application essentials, from bowls and brushes to gloves and clips, for seamless results.

Whether you are coloring your hair for the first time or want to perfect your technique, our Licensed Colorists are happily on hand to provide a free hair color consultation. They'll offer personalized advice for your hair type, texture and individual goals and help you find your best shade for your skin tone. They'll offer expert (but easy!) instruction for applying your hair color, for everything from root touch-ups to total transformations.

Online hair color consultations are quick, easy and convenient. With this mobile-friendly service, you can chat with a colorist from anywhere. Post-consultation, your colorist will send you a list of recommended products to achieve your dream hair color so you can shop with ease. Discover gorgeous color — on your time, within your budget — today!