Ion Brilliant Grey 7VA Chrome Demi Permanent Crème Hair Color | Sally Beauty
Selected quantity exceeds what is currently available
Color Brilliance by ion

Brilliant Grey 7VA Chrome Demi Permanent Crème Hair Color

2.05 OZ |  Item SBS-305480
$9.99

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What is it?

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

What makes it special?
  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine
  • PPD-free
WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFATE ,SODIUM SULFITE ,ERYTHORBIC ACID ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,TOLUENE-2,5-DIAMINE SULFATE ,RESORCINOL ,2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFA ,P-AMINOPHENOL ,GLYCERIN ,M-AMINOPHENOL ,DMDM HYDANTOIN ,TRITICUM VULGARE (WHEAT) GLUTEN ,BENZOIC ACID ,ALPHA ISOMETHYL IONONE ,CITRONELLOL ,GERANIOL ,LINALOOL

Demi-Permanent hair color provides long-lasting deposit only color without ammonia. Perfect for covering and blending gray hair without lifting the hair's natural pigment. Perfect to refresh and renew faded mid-lengths and ends, while processing permanent color at the scalp.

Patch Test:
Prior to application, a preliminary patch test should be conducted. The following patch test must be made 48 hours prior to each application.

  1. With soap and water, wash an area the size of a circle 1" diameter (2.54 cm) in the bend of the elbow or behind either ear, touching the hairline. Pat area dry with absorbent cotton.
  2. Apply a small amount of color directly from tube to test area, using an absorbent cotton-tipped applicator.
  3. Let test spot dry. Do not wash, cover, or disturb.
  4. Leave on for 48 hours. Examine at 24 and 48 hours. If no reaction has occurred, you are ready to color. Do not use hair color if any of these danger signs appear: burning, itching, swelling, eruption, or irritation. If these signs appear in or around the test area, it indicates that the patron is hypersensitive and color must not be applied.

Application:

  1. Using a non-metallic bowl or tint bottle, mix 2 oz ion Color Brilliance with either 2 oz or 4 oz ion Sensitive Scalp Developer 10 volume. See color objective chart.
  2. Apply the mixture to dry unwashd hair. 

Processing Time:

  1. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat.
  2. After processing, rinse hair thoroughly until the water runs clear.
  3. Shampoo and style as desired.

Tip: To help keep color looking fresh and vibrant use ion Shampoo and Conditioner for color treated hair. 

Preliminary Strand Test:

A strand test is always recommended prior to application, especially if the hair is porous or previously chemically treated with lighteners, permanent waves, chemical hair relaxers, or hair color.

  1. Apply a small amount of desired color to a few select strands.
  2. Process for 20-40 minutes depending on the level of color intensity desired, rinse and evaluate for accurate results.

We're sorry, this product cannot ship to the following locations: Quebec

Delivery Address

i This item cannot be shipped to Canada
i Same Day Delivery is not available to PO Box addresses.