colorcharm by Wella
10A Lightest Ash Blonde Demi Permanent Cream Hair Color
This item earns at least
100 points!
Sally Beauty Rewards
You can earn 100 points on this item!
Elite members can earn 125 points on this item!
What is it?
Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. New Wella colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.*
Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella colorcharm Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.**
With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, we’ve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.
We give you the color to be a boss in gloss. Create With Confidence.
*vs. permanent color
**depending on your hair type
What makes it special?
- Free of ammonia, gluten, parabens, phthalates and animal-derived ingredients
- Lasts up to 24 washes** (**depending on hair type)
- Gentler on all hair textures* (*vs. permanent color)
- Shiny, healthy-looking color with less damage
- Gloss, tone, refresh or enhance your color
- Enriched with Shea Butter
- Blends grays
Using Wella colorcharm Demi-Permanent Color
- Mix 1 part (2oz.) Wella colorcharm Demi-Permanent to 2 parts (4oz.) 10 volume Wella colorcharm Developer in a non-metal bowl or bottle.
- Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
- Let the color develop for 20 minutes without heat.
- Rinse the color out of the hair until water runs clear, shampoo and condition.
We're sorry, this product cannot ship to the following locations: Quebec
